With a new ‘buy this book or be a bad mum’ book seemingly out every week, we worked with Johnson’s and Johnson’s to try and create something more socially useful. In the form of a podcast series.
We don’t know whether this is branded content, branded utility, branding engagement 2.0, we just thought it would be a good thing to have mums who’ve been pregnant and who have children to talk about the stuff that matters, like bonding with your child.
Hosted by Melanie Sykes and the lovely Eileen Hayes, we created with Angel Eye productions, a series of 8 twenty minute podcasts, featuring the joys and the tears, the ups and the downs, and the bumps and well, bumps of being pregnant.
Listening to people is much more interesting than listening to brands, we feel.
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