Why do startup?
Everyone is in the software business now
The world has changed. All consumers, in all markets, access products and services through software. This creates huge opportunities, and huge challenges to established firms.
Disruption is the new normal in every market
The explosion of innovation created by the web has created a new normal – constant disruption. Startups are redefining markets the world over, your competition could come from anywhere.
Startup is the best process to exploit disruption
The most successful companies embrace digital disruption, and use it to their advantage – by constantly developing new products and services that solving problems that really matter to customers and society.
How to do startup
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Have a little big idea
Startups that change the world solve problems that really matter. Things like educating everyone to the best of their ability, or making the worlds information more accessible. But they don't try to solve the problem all at once. Instead they start by building something small and focused that chips away at the edge of the problem. We call this a little big idea.
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Build a minimum viable product
Once you know what important problem you are trying to solve the first thing to do is to make something as quickly as possible - a Minimum Viable Product or MVP - that enables you to start getting feedback from customers about what they actually want from your product.
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Find early adopters
Once you've built an MVP you need to get customers to use it so you can start improving it. The secret here is to find the early adopter customers in your category that actually want to use a half finished version of your product - these people are everywhere if you know where to look, and they love getting mad at products that they think could be better.
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Build, measure, learn
The best startups, those that are creating genuinely disruptive innovation and operating in a lot of uncertainty, combine MVP creation with a very focused approach to measuring progress. They build product to learn about what to build next, and they do this over and over again.
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Iterate, iterate, iterate
Building your MVP and putting in the hands of early adopters is the first, tiny step on the road to creating a startup that matters - your next step is to do this over and over again until you have built a business that builds a product that solves a problem that matters.
What we can do to help you do startup
Disruption workshops
We can help you explore and understand which startups are about to shake up your industry, and identify unique opportunities for disruption.
Startup design and launch
We can help you create and launch a new startup, very quickly. We can build you a team, a new brand, and an amazing product in just a few months.
Bespoke projects
We often work with clients to create bespoke project formats and programmes to help them embed startup processes in their business.