Through our Service Design Consultancy, we work with clients to improve and innovate service experiences. Alongside this, we run Sidekick Ventures, an incubator for our own inventions and spin-out social businesses. We currently have ventures in obesity, long term conditions and strengthening local communities.

Sidekick Studios is a social innovation company. We use the internet to re-design services so that they do more, for less. Our schtick is throwing digital technologies at age-old services, and seeing what can be made a little better.

We approach problems by co-designing with users, using just enough technology and then adding a little bit of playfulness. We like the idea of creating services that are hugely beneficial and hugely entertaining.

We love creative ideas, but we also think they're the easy bit. We're interested in execution, in sustainable business models, and in embedding large-scale innovation within the system. For what it's worth, we think changing services - and by extension - society, has never been so important fun fascinating timely possible.